Turning Static Newsletters into Interactive, Seasonal Stories

From June to October 2025, I redesigned IAS’s newsletter to increase engagement while reflecting the brand’s identity. Animated headers introduced seasonal storytelling and subtle motion, modernizing communication while staying professional and data-driven.

Role

Platform

Graphic Design Intern

Client

Integral Ad Science

Email (Marketing Newsletter – External)

Problem

Overload of information

Newsletters were over-informative, making it hard for readers to focus on key content.

Static visuals

The previous header used flat imagery that didn’t reflect the energy or precision of IAS’s brand.

Weak thematic consistency

Each edition felt disconnected, with no shared design thread across seasons or campaigns.

Newsletters were over-informative and static, with repetitive layouts resulting in low click-through rates.

IAS’s existing newsletters had strong content but lacked visual engagement.
Through feedback from the marketing team, we identified three main challenges:

Design direction

The system balanced precision and personality, using data-inspired vector graphics and seasonal colour palettes. Typography, spacing, and hierarchy remained consistent to preserve professionalism, while motion humanised the experience and reinforced the brand.

Early explorations

I tested vector illustrations and animation pacing across seasonal themes to align motion with IAS’s visual standards. Prototypes emphasised clarity, scalability, and email performance while ensuring each header felt fresh and on-brand.

Team collaboration

I worked closely with marketing and brand teams through reviews to refine motion, colour, and hierarchy. Feedback confirmed the design was engaging, cohesive, and aligned with IAS’s identity for both internal and external communications.

Labels

Inbox

Sent

Snoozed

Starred

Drafts

Team

Testing and feedback

A/B testing showed higher click-through rates for animated headers. Readers described the newsletters as “fresh, professional, and easier to navigate,” proving the motion enhanced engagement while respecting brand standards.

Outcome

The redesigned newsletter transformed a static format into a dynamic, story-driven experience.

The redesigned newsletter became IAS’s new visual standard, increasing engagement and reinforcing brand identity. Seasonal animation and data-inspired visuals turned routine emails into a polished, memorable experience.

Turning Static Newsletters into Interactive, Seasonal Stories

From June to October 2025, I redesigned IAS’s newsletter to increase engagement while reflecting the brand’s identity. Animated headers introduced seasonal storytelling and subtle motion, modernizing communication while staying professional and data-driven.

Role

Platform

Graphic Design Intern

Client

Integral Ad Science

Email (Marketing Newsletter – External)

Overload of information

Newsletters were over-informative, making it hard for readers to focus on key content.

Static visuals

The previous header used flat imagery that didn’t reflect the energy or precision of IAS’s brand.

Weak thematic consistency

Each edition felt disconnected, with no shared design thread across seasons or campaigns.

Newsletters were over-informative and static, with repetitive layouts resulting in low click-through rates.

IAS’s existing newsletters had strong content but lacked visual engagement.Through feedback from the marketing team, we identified three main challenges:

Design direction

The system balanced precision and personality, using data-inspired vector graphics and seasonal colour palettes. Typography, spacing, and hierarchy remained consistent to preserve professionalism, while motion humanised the experience and reinforced the brand.

Early explorations

I tested vector illustrations and animation pacing across seasonal themes to align motion with IAS’s visual standards. Prototypes emphasised clarity, scalability, and email performance while ensuring each header felt fresh and on-brand.

Team collaboration

I worked closely with marketing and brand teams through reviews to refine motion, colour, and hierarchy. Feedback confirmed the design was engaging, cohesive, and aligned with IAS’s identity for both internal and external communications.

Testing and feedback

A/B testing showed higher click-through rates for animated headers. Readers described the newsletters as “fresh, professional, and easier to navigate,” proving the motion enhanced engagement while respecting brand standards.

The redesigned newsletter transformed a static format into a dynamic, story-driven experience.

The redesigned newsletter became IAS’s new visual standard, increasing engagement and reinforcing brand identity. Seasonal animation and data-inspired visuals turned routine emails into a polished, memorable experience.

IAS’s existing newsletters had strong content but lacked visual engagement.
Through feedback from the marketing team, we identified three main challenges: