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Building a unified identity for a modern healthcare brand
From June to October 2025, I redesigned IAS’s newsletter to increase engagement while reflecting the brand’s identity. Animated headers introduced seasonal storytelling and subtle motion, modernizing communication while staying professional and data-driven.
Role
Platform
Brand Visual Designer & Web Developer
Client
Steward Health Care 24/7 Professionals
Live Site
Brand Identity, Logo, Web Design, Print Collateral
Create a cohesive brand identity that communicates professionalism, compassion, and 24/7 reliability across digital and print platforms.
Collaboration
Working closely with the client, I ran feedback sessions at each milestone, from initial sketches to final handoff. This iterative process helped align the design system with the company’s mission and values while maintaining flexibility for future growth.
I developed a complete brand system, from logo and messaging to web and print design, that unified Steward Health Care’s image across all channels.
I led the creation of a comprehensive brand identity, aligning visuals and messaging to express both expertise and empathy.
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