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Bringing Playful Consistency to Language Learning and Hydration
This independent concept explores a creative collaboration between Duolingo and Evian, combining language learning and hydration into a single, engaging experience. The idea turns daily habits into a fun, interactive system that motivates users to maintain both routines while connecting to the unique identities of each brand.
Role
Platform
Concept Designer
Client
Independent Concept
App / Physical Product (Water Drops & Apple Watch Companion)
Brand Collaboration / Product Design / Gamification / Wellness / Iterative Design
Personas A
Students struggling to maintain language streaks
Personas B
Young adults aiming for consistent hydration and wellness
To begin, I researched both brands through their websites, focusing on tone of voice, visual style, and brand values.
Duolingo: playful, witty, and slightly sarcastic.
Evian: premium, clean, and polished.
Identified a shared challenge between the two brands:
This challenge inspired the design direction: how can we inject energy, engagement, and consistency into both habits through a brand-collaboration experience?
Language learning consistency
users often find daily practice tedious and struggle to maintain streaks.
Hydration awareness
many people forget to drink enough water, despite wellness benefits.
The concept combines habit tracking with playful, branded interaction:
Limited-Edition Duo Water Drops — Flavoured enhancers with seasonal themes, blending Duolingo’s playful streak reminders with Evian’s premium aesthetic.Tracks hydration and language streaks with gamified feedback, micro-animations, and motivational cues.
This concept demonstrates how cross-brand collaboration can address real-world behaviour challenges creatively.
It motivates users to maintain habits through gamification, wellness awareness, and playful design, creating a shared, rewarding experience aligned with both brand identities.
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