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I developed a unified copyright and social-media design system for IAS that ensures consistent branding across all platforms. Through research and visual analysis, I identified gaps in copyright placement, formatting, and platform adaptation. I then designed multi-format assets, including static posts, GIFs, and product visuals, optimised for Instagram, Facebook, and LinkedIn. The project established clear visual rules for typography, spacing, and copyright visibility. Overall, this system strengthened IAS’s brand identity while streamlining future content creation.
Creative Copyright & Social Media Design System for IAS
Role
Client
Platform
Graphic Design Intern
Integral Ad Science
Instagram · Facebook · LinkedIn · Product Design Assets · GIF/Animated Formats
During my time at IAS, I collaborated closely with the global marketing team as well as the London regional team to support end-to-end content development and brand execution.
My daily responsibilities included producing platform, optimised social-media assets, applying copyright compliance frameworks, and creating brand-aligned static and animated deliverables (including GIFs). I worked on presentation design for client-facing pitch decks, ensuring all slides met internal brand governance, visual hierarchy, and information architecture standards. My role also involved coordinating design updates across teams, implementing version control, and preparing production-ready files for cross-channel deployment.
Event Post
This design was completed for the APAC Marketing Team in support of an upcoming regional event. I structured the composition with attention to alignment, padding, visual flow, and information clarity, producing an event asset that adhered to IAS’s brand system while remaining accessible and engaging for the APAC market.
Presentational Deck
I collaborated with both the APAC and EMEA Marketing and Communications teams to create high-quality, client-facing presentation decks. I was provided with regional content, copyright requirements, and strategic messaging, and transformed this information into visually cohesive and engaging slide designs.
Soical Media
I designed LinkedIn assets GIF and static post, to communicate key company updates and engage our client community. Using clear hierarchy, bold concise copy, and on-brand neon highlights, I created visually striking posts optimised for social readability.
I ensured consistent padding, spacing, and typographic structure to maintain clarity and strong brand alignment.
Ad Unite
I adapted IAS ad units for multiple platforms by refining spacing, padding, and layout to fit each format’s requirements. I adjusted copyright placement for proper visibility across different aspect ratios and ensured clear typography and strong focal points.
Product Design
I applied IAS branding across various merchandise, including hats, cushions, and newly designed polo shirts, placing the IAS symbol on the left chest and the full logo on the back with correct scaling, alignment, and print-safe positioning.
I prepared all assets in vector format, ensured colour accuracy for fabric printing, and created production-ready mockups. I also designed print materials for internal events, maintaining consistency across all physical brand touch points.
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